Projects
Sofa Shopping
Discover how a redesign of the online sofa shopping journey improved user experience by focusing on product styles rather than ranges. By analyzing lab tests and user feedback, the project refined the UX for easier navigation and customization, particularly catering to middle-aged users. The new approach led to a more intuitive shopping process, aligning business logic with customer mental models.
Paymentsense backend - B2B Backend
The project involved designing a client-facing management system for Paymentsense, aiming to transform customer interaction by providing actionable information. The challenge was to balance transparency with information overload, requiring a deep understanding of complex business processes and customer needs. Through meticulous process of understanding, analysis, and design, a user-centric system was created, empowering customers and improving operational efficiency.