Projects
Nova: Healthcare Design System
Nova Healthcare Design System case study: how Lead Product Designer Goncalo Stratford Andrade built a 140+ component design system from scratch for RLDatix, unifying 6 B2B healthcare compliance products and upskilling a 12-person design team. Covers design tokens, Figma-to-Storybook pipeline, WCAG 2.1 AA accessibility, and measurable adoption impact — a UX case study for senior product design and design systems roles.
Creating a Design System
Explore how creating a unified design system improved consistency and collaboration at Global’s Commercial Technology division. By implementing Design Talks and using Nextra for documentation, the project enhanced UX design efficiency and reduced development time, fostering better communication between designers and developers.
Publication Journey Mapping workshop
Learn how a detailed customer journey mapping initiative transformed a feature-focused publication house into a customer-centric organization. By conducting in-depth interviews and workshops, the project identified key pain points and opportunities, aligning the company’s processes with customer needs, and fostering a culture of design thinking.
EDF energy glow
Discover how EDF Energy’s RAP team revitalized customer engagement by simplifying the app experience. Through extensive user research and iterative design testing, the project focused on customer needs, leading to a more intuitive payment system and enhanced user satisfaction.
Personal Stylist app
Learn how a mobile-friendly web app was developed to streamline the workflow for personal stylists in retail. By focusing on user needs through journey mapping and iterative design, the app improved efficiency, allowing stylists to manage appointments and customer data on the go, enhancing both the stylist’s and customer’s experience.
Sofa Shopping
Discover how a redesign of the online sofa shopping journey improved user experience by focusing on product styles rather than ranges. By analyzing lab tests and user feedback, the project refined the UX for easier navigation and customization, particularly catering to middle-aged users. The new approach led to a more intuitive shopping process, aligning business logic with customer mental models.
Paymentsense backend - B2B Backend
The project involved designing a client-facing management system for Paymentsense, aiming to transform customer interaction by providing actionable information. The challenge was to balance transparency with information overload, requiring a deep understanding of complex business processes and customer needs. Through meticulous process of understanding, analysis, and design, a user-centric system was created, empowering customers and improving operational efficiency.
Marketing SAAS Platform
The redesign of an internal tool for marketing planners aimed to improve efficiency and align with business objectives. By streamlining workflows, reducing complexity, and enhancing communication, the tool became more user-friendly and productive. This led to a reduction in reliance on external tools and improved alignment between strategic objectives and on-the-ground workflows.
Retirement Aviva.co.uk redesign
Discover how the redesign of Aviva.co.uk’s retirement section simplified user navigation by focusing on clear communication and user-centric design. The project tackled complex pension information, reducing jargon and aligning the content with users’ mental models, resulting in a more intuitive experience for those planning their retirement
Aviva.co.uk Investments redesign
Explore how the redesign of Aviva.co.uk’s investments section improved user experience by simplifying complex financial products. The project focused on clear communication, reducing jargon, and providing educational tools like videos and calculators. Usability testing guided adjustments, leading to a more user-friendly interface, especially for those unfamiliar with financial terms.