Projects
Publication Journey Mapping workshop
Learn how a detailed customer journey mapping initiative transformed a feature-focused publication house into a customer-centric organization. By conducting in-depth interviews and workshops, the project identified key pain points and opportunities, aligning the company’s processes with customer needs, and fostering a culture of design thinking.
EDF energy glow
Discover how EDF Energy’s RAP team revitalized customer engagement by simplifying the app experience. Through extensive user research and iterative design testing, the project focused on customer needs, leading to a more intuitive payment system and enhanced user satisfaction.
Marketing SAAS Platform
The redesign of an internal tool for marketing planners aimed to improve efficiency and align with business objectives. By streamlining workflows, reducing complexity, and enhancing communication, the tool became more user-friendly and productive. This led to a reduction in reliance on external tools and improved alignment between strategic objectives and on-the-ground workflows.
Retirement Aviva.co.uk redesign
Discover how the redesign of Aviva.co.uk’s retirement section simplified user navigation by focusing on clear communication and user-centric design. The project tackled complex pension information, reducing jargon and aligning the content with users’ mental models, resulting in a more intuitive experience for those planning their retirement
Aviva.co.uk Investments redesign
Explore how the redesign of Aviva.co.uk’s investments section improved user experience by simplifying complex financial products. The project focused on clear communication, reducing jargon, and providing educational tools like videos and calculators. Usability testing guided adjustments, leading to a more user-friendly interface, especially for those unfamiliar with financial terms.